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As the excitement of UEFA Champions League enters the quarter-final stage, one of the beer brands of Nigerian Breweries PLC, Heineken, is adding to the excitement with its “Cheers to all fans” campaign which kicks off in Owerri, Imo state with the Chelsea and Real Madrid’s second-leg quarter-final match on April 18 at Stamford Bridge.
Tagged “Cheers to all fans”, the campaign is created to reiterate fans’ inclusivity without female stereotypes along with bants, beer, top-notch music from star artists, jokes, quiz competitions as well as plenty of prizes are some of the guaranteed attractions for every Champions League night with Heineken.
“Our strategic intent is to improve the viewing experience for all fans irrespective of gender, clubs supported, banter, and game’s outcome we embrace and celebrate with you” Portfolio Manager – Premium Lager, Sampson Oloche stated.
While Owerri is taking the shine in the quarter-finals, attention will shift to Warri and Abuja for the second-leg semi-final games billed for May 16 and 17.
A befitting climax is in the offing when the final of this year’s Champions League will be enjoyed in Lagos by fans.