Amstel Malta unveils Brume as ambassador


Amstel Malta Ultra has unveiled African and Commonwealth Games champion Ese Brume as its brand ambassador.

The malt drink’s new campaign tagged, ‘Choose your Way to Live’ TV commercial features the newly signed brand ambassador Brume and Amstel Malta Ultra’s long-time ambassador, Dakore Egbuson-Akande.

Both personalities highlighted the luxury of making choices and what it meant to choose one’s way to live focusing on Amstel Malta Ultra as the perfect beverage for a wellness journey.

Introducing the campaign TV commercial, which played for the first time at the event, Portfolio Manager, Non-Alcoholic Brands NB Plc, Elohor Olumide-Awe, said, “The Choose Your Way To Live campaign is about celebrating the luxury of choice and finding a drink that works for you and your healthy lifestyle. For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality of their favourite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”

Speaking on being the new face of Amstel, Brume stated, “I am super excited to join the Amstel family and kicking off with Choose Your Way To Live campaign, which truly resonates with me. As an athlete it is important that I find a healthy balance between staying fit and making choices that complement my lifestyle.”

Guests at the event — including media, sports and lifestyle personalities — participated in different arrays of fitness challenges, include Munachi Abii, Kim Oprah, Angel Obasi, Noble Igwe,eEx-BBnaija housemates Okusaga Adeoluwa and Cross Okonkwo, amongst others.