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Heineken’s ‘Cheers to The Real Hardcore Fans’ campaign has been a smash hit since its unveiling, adding another layer of excitement to Champions League football.
As the action resumes this week, Italy takes centre stage with two intriguing fixtures in Milan and Naples.
Serie A leaders Inter Milan will be hoping for the best of outings against familiar foes Atletico Madrid, while Napoli faces fellow strugglers and former champions Barcelona.
Italy is known for its passionate supporters and Heineken’s campaign aims at celebrating the true spirit of “hardcore” fandom, sometimes misrepresented by negativity.
Inter and Atletico will showcase their traditionally strong defences against potent attacks.
Inter’s Lautaro Martínez and Marcus Thuram have combined for 35 goals, while Atletico’s Álvaro Morata and Antoine Griezmann boast 37.
Both Napoli and Barcelona face domestic struggles, making the Champions League their last stand.
Napoli’s “Partenopei” are known for their fiery chants and unwavering belief.
With Victor Osimhen now back and fully settled after his duties with Nigeria at the recent AFCON tournament in Cote d’Ivoire, Napoli has an extra option up front.